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Utilizing Sound Effects (SFX) and Musical Nuances in Your Commercial Production

 

commercial production advice, how to use sound effects in commercials

 

By Phil Brown
Ohio Center for Broadcasting
Cincinnati, OH Campus
brown.p@beonair.com

 

Sound effects may or may not be something you want to utilize in your commercial production. The reason I mention this is that although it’s refreshing to think outside the box when being creative, you don’t want your production to be perceived as over the top or in other words, over-produced.

Sound effects do help to enhance the copy being delivered in a voice over, but the timing of these sound effects are critical.

If the majority of morning and afternoon drive commercials are listened to in one’s car, then imagine if you will a two voiced spot say between a husband and a wife being heard. If you pan one of the voices to the left, and the other voice to the right, you create an “effect” of an actual conversation between two people.

Sound effects encompass:

  • people sounds
  • sports sounds
  • industrial
  • animals
  • environment
  • transportation
  • comedy and more

Placing these sound effects in the production at the right moment is critical. Too early or too late will result in confusion to the listener or show your lack of attention to detail.

When producing a commercial with sound effects, have a “neutral” pair of ears listen to ensure placement is at the right time.

Complement the Musical Nuances

I’d also like to touch briefly on musical nuances. The word nuance by definition means a “touch” or a “distinction”. There will be times when the music you’ve selected could have a passage that ends cold (abruptly), rise’s to a crescendo, changes tempo, changes keys, etc.

Fitting the copy or key words in the copy to complement these musical nuances puts the “finishing touch” on your production.

Next up in the series will focus on vocal effects, inflections and voice over delivery styles.

***

Photo Credit:  VancouverFilmSchool on Flickr

Ohio Center for Broadcasting Graduate Success: Mike Shaffer

 

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Greetings OCB-ites!

Just wanted to drop you a quick line here and update you on my journey in radio, and what a journey it's been! 

Two months after graduating from OCB in March of 2006 I landed my first radio gig at KUOO in a little cornfield town called Spirit Lake, Iowa where I did Afternoons on an Adult Contemporary (AC) station.  Realizing that soft rock wasn't my calling, a little over a year later I took a job doing late nights at CHR, KCLD in St. Cloud, MN, market 218. Six months later I landed my first full time CHR gig at WSEA in Myrtle Beach, SC doing Nights. 

The weather was great but the station flipped format 2 months after my arrival and I was subsequently let go.  Luckily, the contacts I made in St. Cloud proved to be extremely valuable.  As luck would have it, the Afternoon Jock/MD at KCLD resigned the day before I got let go.  My old PD wound up offering me the job to come back to St. Cloud to take over the Afternoon/MD gig.  I stayed there for over 2 years. 

I gained experience in scheduling music for the station, controlling music moves, and had great ratings success as I became the number 1 Afternoon Jock in St. Cloud for over a year. 

I maintained my number 1 status leading up to my departure.  In October of 2010, I landed a Night gig at CHR/AC hybrid, WSTW in market 77, Wilmington, DE.  About 3 months later I had an opportunity fall in my lap that was too good to refuse.  A consultant that I worked with at KCLD contacted me about a gig at a station he worked with in Knoxville, TN, market 70.  They flew me out and I was wowed by the station, staff, and city.  I resigned from my post in Wilmington after I got the offer from Star 102.1, moved to Knoxville a little over a week ago and I LOVE it here so far.

If there's a little advice I could share to up and coming broadcasters to be it would be this:

Set goals for yourself and do whatever it takes to achieve them.

I've encountered plenty of road bumps along the way in my personal journey in radio but I never stopped moving forward.  Sometimes unexpected things happen in this business.  It comes with the territory.  For me though, the risk is well worth the reward. 

I've gotten the chance to see and do things most people never experience.  From meeting celebrities, to hosting bikini contests, going backstage at concerts, making an appearance on the new Food Network show, Restaurant: Impossible as a 'local celebrity' (which I'm quite sure I'm not by the way haha - check me out in Mid-Feb '11), the list goes on and on, and guess what?  I got PAID to do them. 

Lastly, and I'm sure your instructors will tell you this as well, DON'T BURN YOUR BRIDGES. 

Regardless of how things happen in your own career path, handle yourself professionally, carry out your business and move on.  This business, like many others, so often comes down to who you know.  You never know when you will cross paths with a contact again or how they could help you out somewhere down the line. 

I've personally landed 2 great jobs in large part due to the professional friendships I've made over the years.

I've had a TON of fun in radio and I've gotten the opportunity to meet and work with a lot of really great people.  If this is the life you want, dedicate yourself to achieving your goals and don't stop setting new ones once you reach the ones you have already acheived.  Enjoy the ride!  it's almost guaranteed to be bumpy, but I wouldn't trade it for anything.


Be cool, folks!

Mike Shaffer

facebook.com/MikeShafferRadio

***

If you have been wondering what possibilities exist in the world of broadcasting, our 41 Careers in Broadcasting ebook might just be the thing for ya.

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How I Became a Cameraman for Cleveland Browns Football

 

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By Brian Travalik
Ohio Center for Broadcasting
Cleveland, OH Campus
travalik.b@beonair.com

On September 3rd of the year 2000 a life long dream and personal goal of mine had finally come true.  On that day, I took a step out on a National Football League field on game day. To go to work.

Let me give you the lil' back story. 

How The Dream Started

It all started as a kid growing up on the east side of Cleveland going to Cleveland Browns games with my Dad and uncles, playing CYO football and then some football in High School.  Like many others, I had the dream of playing football for the Cleveland Browns. Life has a path for us all and playing professional football was not in the cards that were dealt for me. Instead my path seemed to be working in the restaurant/bar industry. When I did not see myself growing and moving up the ladder in the companies I worked for I took it upon myself to make a change.

The change was to enroll into the Ohio Center for Broadcasting.

My Time at the Ohio Center for Broadcasting

Within two months I started an internship with a local cable company that had its own production truck and I was to be part of a crew that produced high school sports. Little did I know that this internship would lead me into my new career as a professional videographer. 

On my very first game, I worked with the camera operator on the sideline as his utility/cable puller. The game was a blow out and at one point in the fourth quarter the Director, Andy Baldonado, told the camera operator to “put the kid on cam and let’s see what he can do”

With that, the camera operator handed me the camera and my eye has been in a camera ever since.

Post-Graduation:  The Homestrech Toward Fulfilling the Dream

In 1999, professional football returned to Cleveland and I tried to obtain a position with the Cleveland Browns Scoreboard. It did not happen. I continued shooting High School sports for the cable company and I kept in contact with an Ohio Center for Broadcasting classmate of mine named Dan Monroe.

Just like me, Dan went on to the fulltime world just after graduation, only Dan was able to obtain that scoreboard position.

As I was talking Dan one morning I reminded him to keep me in mind if any positions opened up at that Browns. As luck would have it, Dan called me back and asked if I would be willing to assist him for the Browns Home Opener in 2000.

I started as grip. At this time I was already establishing myself as a professional videographer.  I used my new positioning as a grip to get my foot in the door with the team I have wanted to be a part of since I was a kid.

I took the grip position for two seasons and networked with other camera operators. I waited for a camera position to become available. And it did. I am still on the Cleveland Browns sidelines for every Cleveland Browns home game, the only difference now is the camera is on my shoulder.

Every home game I have to opportunity to be in front of Cleveland Browns players during their pre-game warm ups.  I am behind the Cleveland Browns bench getting that shot of the hero that just had the big play and I have even had the chance to run out of the tunnel and out onto the field with the team (Talk about living a childhood dream).

Words cannot describe the feeling I get when you hear the great fans of Cleveland react to a replay of the shot I just had. It is a sense of pride when you hear the crowd react and the players and coaches are looking at the scoreboard to see that replay.

I always look forward to August during the off season very year. August means football season has begun and another year as the cameraman of Cleveland Browns Football.

***

Interested in Sports Broadcasting?

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Seg Dennison at Ohio Center for Broadcasting Cincinnati

 

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A Cincinnati radio icon is coming to Cincinnati campus of the Ohio Center for Broadcasting.

And I gotta tell ya, when that happens, well - we get pretty darn excited. 

A Quick Background on Bill Seg Dennison

Dennison has spent his entire 33 year broadcasting career at 700 WLW. He started off producing the helicopter traffic reports as a student at NKU in 1978. He then worked behind the scenes at Sports Talk, the city’s longest running sports talk show. 

Seg spends a good portion of his day on the air. He makes daily appearances during the Bill Cunningham show and hosts the KOI Racing Report show Sunday’s from 7 to 9pm. While working behind the scenes for the Cincinnati Reds, he spends his summers in the radio booth with Hall of Fame commentator Marty Brennamann.

Mr. Dennison is also a stringer, covering all the area sports teams including the Reds, Bengals and the University of Cincinnati Bearcats.

Wanna See Seg?

Just click here to register and save your spot for Wednesday, February 9nd at 11:00 a.m.

If you live in or around the Cincinnati area and you have had even the smallest thoughts of becoming a sports broadcaster - this would be a great opportunity for you to get some questions answered and listen to the mighty words of a local super pro.

How's that sound?  ;)

So, we'll see you there?

Click here to register and see Bill Seg Dennison at the Ohio Center for Broadcasting Cincinnati Campus.

MLK Day Tribute: We Need to Go Beyond the Camera and Microphone

 

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By Jodi Franks
Ohio Center for Broadcasting
Cincinnati Campus
franks.j@beonair.com

 

When I get the opportunity to speak with different classes about the career they have chosen, there are three things that I want students to understand that go beyond the celebrity of working in broadcasting.

  1. We are the people who are in “the know”. You want to be the person that I seek out regularly to know what’s going on the world.
  2. Always have the facts before you go on the air with an opinion. There is nothing worse than someone giving personal commentary when they don’t have a clue what they’re talking about.
  3. You will spend a huge part of your career giving back to the community you get to entertain each day. I know, sad but true, sometimes not everything is about YOU. There simply isn’t a more rewarding feeling than sharing someone else’s story, connecting with your listeners, and spreading awareness on any number of topics.

With that in mind, today marked the 25th anniversary of celebrating Martin Luther King Jr. Day. Instead of doing something traditional and having a guest speaker, we thought we’d take advantage of the fact that the National Underground Railroad Freedom Center is located right here in Cincinnati. Admission today was free, thanks to PNC Bank, and the additional plus, who doesn’t love a field trip?

I’m ashamed to admit, this was my first visit to the Freedom Center. I’m even more ashamed to admit that part of the reason I hadn’t gone is that I had operated under the false assumption that I already knew all about the Underground Railroad, thank you very much 3rd grade history.  I humbly submit my apologies for violating rule #2 (See above), and on another day, when I’m in a more self-deprecating mood, I’ll share just how much I didn’t know. 

Our docent, Eddie, was amazing.  His passion for what he is doing made every story he told absolutely compelling.  As we made our way into the Slave Pen exhibit, most stood in silent reverence, while others sat on benches. Suddenly out of the silence, Eddie said, “If you are under the age of 40 and you are sitting on the benches, you need to stand up and offer your seat to someone over 40…you are wrong, get up!”  Everyone did exactly that. We later learned he was a retired New York City police officer.  He told us that this museum, these stories, is everyone’s story.

But the National Underground Railroad Freedom Center isn’t just about the history of slavery here in America; it’s about slavery that exists today.

There is an estimated 12-27 million people caught in one or another form of slavery. Between 600,000 and 800,000 are trafficked internationally, with as many as 17,500 people trafficked into the United States.

Nearly three out of every four victims are women. Half of modern-day slaves are children. http://www.freedomcenter.org/slavery-today/.

With the near daily transformation of modern media, the ability to shoot a video with a cellphone or flipcam that can be uploaded for the entire world to see within minutes, facebook posts, and twitter, one can only hope that by having such instant technology available to spread information so quickly, such atrocities can be exposed and acted upon and eliminated just as fast. 

That is my dream.

As young broadcasters, how will you embrace the new social media tools available to you beyond being behind a camera or microphone?  

Whose story will you tell?

What cause will you advocate for?

***

Stephanie Creech, thank you so much for hosting the students from the Ohio Center for Broadcasting today!

 

 

 

 

Why Is Writing Down Your Broadcasting Career Goals SO Important?

 

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By Terry Wilson
Ohio Center for Broadcasting
Columbus, OH Campus
wilson.t@beonair.com

As we dig into 2011, I was reminded about the best piece of advice I received from one of my mentors about goal setting and the importance of writing those goals down.

Why is writing down your goals so important?

Written goals clarify thinking, objectify their potential, and reinforce your commitment.

Another secret of successful people is that they keep their written goals visible and review them daily.

One famous study from Yale way back in 1953 said that the 3% of Yale graduates who had written goals had more wealth years later than the other 97% of the class combined.

To reinforce the Yale study, the Harvard Business School did a similar study on the financial status of its students 10 years after graduation.

They found that:

  • As many as 27% of them needed financial assistance.
  • A whopping 60% of them were living paycheck to paycheck.
  • A mere 10% of them were living comfortably.
  • And only 3% of them were financially independent.

The study also looked at goal-setting and found these interesting correlations:

  • The 27% that needed financial assistance had absolutely no goal-setting process in their lives.
  • The 60% who were living paycheck to paycheck had basic survival goals; such as managing to live paycheck to paycheck.
  • The 10% that were living comfortably had general goals. They had some idea where they were going to be in the next 5 years.
  • The 3% that were financially independent had written out their goals and the steps required to reach them.

Yes; the results of this study may seem a little too perfect, but I am not surprised at the overall implication.

On personal experience, I've seen a significant improvement and success in my life and family as a result of taking time to write down my goals for the coming year. My suggestion is to write goals for the different areas of your life,including: business, career, financial, spiritual, health, family, educational, and maybe even a yearly "Bucket List".

If goal-setting can work for Harvard Business School graduates, shouldn't it work for you too?   

Photo Credit:  Vinni123 on Flickr here

***

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Using Vocal Effects, Inflections and Voice Over Delivery in Commercial Production

 

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By Phil Brown
Ohio Center for Broadcasting
Cincinnat, OH Campus
brown.p@beonair.com

Using vocal effects in commercial production will vary depending on the software you’re using. From Cool Edit to Adobe Audition, Pro Tools to Sound Forge and more, you more than likely to have a great arsenal at your disposal.

Vocal effects can encompass

  • filters
  • graphic equalizers
  • reverb
  • echo
  • delays
  • compression
  • time pitch
  • amplification
  • dynamic processing
  • hard limiting and more

Depending on the desired effect, especially if you’re not familiar with how some of the effects sound, the best rule of thumb is sample different effects on the fly.  In other words, most audio editing programs will allow you to apply an effect while the track is playing. This is a great time saver as you’ll be able to hear how each different effect sounds without applying the effect, and then un-doing it, applying the next effect, etc.

Some programs even allow you to customize an effect adjusting parameters, and then name the effect whatever you want to call it and then have it appear in the drop down list of available effects

Vocal Inflection

Using inflection on your vocal delivery can virtually “customize” how a word will sound. By going up or down on a word in a sentence for example, gives it a whole different meaning. Let’s say you’re speaking the phrase “Did you eat the candy?” If you emphasize the inflection on the word you, you’re driving home that the message you’re getting across is not the act of eating, not the actual candy, but you!

Changing the inflection on the other words besides “you” puts the emphasis on other things.

Try it and you’ll see what I mean. When going up on a word at the end of sentence rather than down, inflects a question vs. a statement. Probably the biggest tip I can give you on vocal inflection, delivery and effects is that “timing” is everything!

Next up in the series is more of a question to you.

Would you be able to turn a 60 second spot into a 30? Into a 15?      

Photo Credit:  Roland on Flickr

***

Find out where training at one of our broadcasting centers can lead you.  Download the 41 Careers in Broadcasting Ebook.

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Ohio Center for Broadcasting Testimonial: Aaron Light

 

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Editor's Note to provide some clarity:  "Gary" is our National Placement Director.  
 

Hi Gary!

It’s Aaron Light here from the Ohio Center for Broadcasting  graduating class of June 2006.  Hope your successes are continuing back in Cleveland, I remember my experiences at OCB being all positive.  I’m still here in the Green Bay area busting my a**.  I know you hear from a lot of students, so here’s a quick rundown on me to fill you in. 

After graduating I accepted my first position in radio a couple months later in Antigo, WI doing a morning show with Results Broadcasting on CD106, a station playing Today’s Hits and Yesterday’s Favorites.  Results Broadcasting is a ten station group located throughout Wisconsin and the Upper Michigan area. 

After 9 months of hard hard, I was offered the postion of afternoon host on our companies flagship station, WTCH, a country music/news/talk station in Shawano, WI just outside of Green Bay, which after excepting is where I am still currently employed

Since then, we have been named Small Market Radio Station of the Year in Wisconsin by the Wisconsin Broadcasting Association the last 3 years in a row and my afternoon show was named Best Small Market Radio Show in the state in 2008, an award I also won runner-up for in 2009.

After over 4 years of working 60+ hours a week, doing hundreds of remotes, interviews, appearances, and nearly 10,000 commercials, I feel like I have this job down, and am ready to move onward and upward.

I’d be happy to stop into an OCB school to give some insight on what to expect in the business and answer any questions the students have.  Hope all is well. 

Aaron Light

***

Want to see more careers in broadcasting?

Click here to download the Ohio Center for Broadcasting 41 Careers in Broadcasting ebook.

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Seven Deadly Sins That Will Derail Your Future in Broadcasting

 

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By Jodi Franks
Ohio Center for Broadcasting
Cincinnati Campus
franks.j@beonair.com

Ok, so maybe that title is a little over the top, but there is value in what I’m going to share with you. 

Here we go:  The Seven Deadly Sins That Will Derail Your Future in Broadcasting

1.    Undependability

Being undependable will truly be “the kiss of death” for your career. You could be the most talented human being on earth, and be the unparalleled best at what you do, but believe me, no one will ever know this if you never show when people need you.


2.    Refusing to be a team player

Like it or not, you live in this world with other people.  There will be more times in your career that you will have to work as a group to get a project done than you will ever truly work alone. It is one of the first questions an employer asks a candidate. They need team players who will get the job done, period.  

I received some great advice years ago that I live by today. “I get paid to do a job, and while it would help if we are all friends, it’s not necessary.  Please don’t take it personally, this is a business”.  That sounded pretty harsh at the time, but over the years, that statement has seen me through some difficult times.

I can respect you tremendously as a colleague, and never interact with you socially outside of work.

3.    Lack of motivation

Just because you’ve signed the paperwork to become a student at The Ohio Center for Broadcasting, is no guarantee you will get a job in this business. I wish it were that easy. You have absolutely got to work the program, you got to give 100% ALL THE TIME, and then do it again. You have to get an internship, or two, or three.

The competition is fierce, and it’s not limited to your classmates, it’s the entire population of The Ohio Center for Broadcasting, other schools, and seasoned professionals who were displaced when the economy soured.

4.    Huge ego, and no experience to back it up

I see this so often that I wish it could be turned into some sort of twisted reality show. 

You’ve never seen the inside of a studio, never turned on a mic, you’re not even sure you can name 3 other people that work in this business, but you know how it all works.

Yes, we are an ego driven business, but ego sprinkled with a splash of humility will get you so much further than someone I can’t coach.

Can’t fill your cup if it’s already full, and, why exactly did you decide to attend school if we can’t teach you anything? Just sayin’. Let’s even take this one a step further. You’ve just graduated from the program and started a new job. Your opportunity to learn has never been greater. Trust me, keeping your mouth closed and your ears open in a room containing people who have 100+ years of combined experience who are willing to share advice, groom you, nurture you, help you succeed?  That is, invaluable.

5.    Refusing to embrace new technology

Never let the technology get bigger than you. The more you know how to do, the more marketable you are. Not understanding the significance of social networking, inbound marketing, blogging, tweeting, or posting videos to a station’s website could cost you the opportunity of a lifetime.

6.    Failure to multitask

Goes hand in hand with #5. Everything you do only gives you more value and makes you a much more attractive hire.

7.    Failure to network

This is an absolute no-brainer. You simply cannot build a strong resume without proper networking.  I tell people it’s not that I know a lot of people; I’m just nosey by nature. Also networking is more than just handing out a business card, or simply a name to pad your resume. Networking is about building friendships and solid professional connections that will benefit you for years to come. Don’t forget, everyone knows everyone!

Photo Credit:  http://www.flickr.com/photos/stevendepolo/3796407329/sizes/m/

***

Wondering what you can do in the field of broadcasting?  Take a few seconds and download our 41 Careers in Broadcasting Ebook.

 

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The Important Thing Is To Do What You Love

 

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By Dave Huffman
Ohio Center for Broadcasting
huffman.d@beonair.com

 

Let me start by saying that there are a million lessons you can take from this story

  • The power of online video and social media
  • Negative effects of drugs and alcohol
  • How it is possible to turn your life around

The list goes on and on.

But, I'm going with another one: perseverance.  To be more specific:  the perseverance to never give up on the course of finding what you love to do in life.

I'm sure you've heard it a million times before.  Work hard, stay the course...I have nothing really new to say about the subject.

Only that we LOVE to see examples of it.  Examples of folks who have really worked their tails off and climbed to the top of whatever mountain they were scaling.  

I'll spare you my inspirational hard work story - but basically, in every area of my life, I've lacked the natural ability to easily achieve what seemed to come so easy to others.  From sports, to music, to school and business.

But I seemed to have been blessed with some sort of higher capacity for hard work.  And not just hard work, but perseverance. 

Then again, most of us really do work hard.  Right?

So, maybe hard work itself isn't the ticket. 

Maybe it all comes down to being steadfast in pursuing what you love to do. 

Yep, I think that's the ticket.

After that - the hard work, the perseverance, literally everything after that will just fall in line.  It just comes natural.

So over the years, rather than puff my chest out at how hard I work, I hunker down and focus on making sure I'm heading in the exact direction I want to go.

In any case, I'm sure by now you've heard of Ted Williams - the Golden Radio voice homeless man from my hometown of Columbus, OH.  Ted went to school for broadcasting, got to where he wanted to go, then lost his career and became homeless after falling into drugs and alcohol.

But he loves radio.  More than anything else.

So refocused and decided to march back in that direction.  First, he kicked drugs to the curb. 

Then Ted hand-crafted a sign that told passers-by about his voice.  Offering an on the spot voice over to anyone that would listen and offer some change.

Sort of like busking, if you will.  Only A-capella and no singing.  Just a voice from the gods.

Word of his talent started to spread.  A local newspaper caught him on video.  And as of yesterday morning, job offers have been flying in from everywhere.  The Cleveland Cavs offered him a job and a mortgage on a house.

So that's the lesson I take.  The fact that if you can find what you love to do, more than anything else in this world - success and happiness will not be too far behind.  Maybe not on the level that Ted has experienced.  But some form of that, I think. 

Shoot, it may even pull you up out of a ditch someday.

***

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Why Everyone Loves The Ted Williams Story

 

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By Tish Hevel
Ohio Center for Broadcasting
Columbus, OH Campus
hevel.t@beonair.com

In case you went completely off the grid for the Holidays, there's a guy you need to know about who's getting a lot of attention.  Name's Ted Williams, and he's homeless and carries a sign that says his voice is a gift from god, and if you can spare some change, he'll demonstrate.

Video of him in action has re-defined what viral means.  He's doing
radio shows now in Columbus, Ohio...he'll be live on the Today show tomorrow morning, and everybody else's show by the end of the week.

Here's why everyone loves the story.

He's no glamour-puss.  And that's kind.  Scraggly, almost scary-looking guy who would make both dentists and barbers run like hell.  But when he opens his mouth it's jaw-dropping.  Best pipes you've ever heard.

Seriously. 

The audio so negates the visual it makes you wonder if you're hallucinating.  Even to those of us who've spent some time in the business, it's stunning.  He's even said that once he realized it doesn't matter what you look like in radio, he figured he might have a chance. 

What you picture when you hear Mr. Williams is next year's cover of People Magazine's Sexiest Man Alive issue. 

Not Mr. Williams.

Not. One. Bit.

And then...what he does with that voice is even better.  He's got personality!  A great sense of humor! Who knew? He's upstaging everyone who tries to share a microphone with him now...just by being his delightful self. Mr. Williams, the homeless guy with the golden voice is a made-for-TV-movie-star-in-the-making. 

We're all suckers for certain things that make up the formula for a good story:  a real person with flaws, who's likeable, maybe even special...and their life changes because of some random alignment of the planets that gets their worth noticed.  

But there's more to Ted Williams than the fact that he fits the profile.  He's gone household, upstaging the Buckeyes Sugar Bowl victory (gasp) because his talent level is shockingly incongruous with what you see. 

Kinda makes you question what other assumptions you may be making about people because they look a certain way.  Broadcasting can do that. 

If we do it right. 

***

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Ohio Center for Broadcasting's Top 10 Blog Articles from 2010

 

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Here at the Ohio Center for Broadcasting we've toyed around with blogging for the past couple of years.  In 2008 or so, we started the Intro to Go Pro Series in an effort to hop on that thought leadership train and share our expertise with the world via online videos, blogs, and free events.

That was really fun, but we didn't keep any sort of consistent publishing schedule.

Until this year that is.  June of 2010 to be exact.  

Some articles have received some attention.  Some have not.  Either way - we're having fun sharing what we know and highlighting different portions of our program.  

Oh and we LOVE showing off our grads :)

Ok, ok.  I'll stop the chatter.  Here are the top 10 articles from our first real year (half year) of blogging.

1.  Radio Jobs:  Confessions of a Former Digital Content Manager

By Cheryl Harrison

Cheryl was gracious enough to share some info about her time as a Digital Content Manager at a radio station in Columbus, OH.  Here we call her Cheryl.  You may refer to her as Queen of Columbus.

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2.  How To Become a Radio Personality:  Show Prep 101

By Jodi Franks

Our Cincinnati Campus Marketing Director and Producer extraordinaire shares some of her basic show prep tips.  Read, absorb, take another step towards the next level.

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3.  4 Tips For Networking Your Way to a Career in Broadcasting

By Dave Huffman

Dave (that's me) shares some networking tips.  Yes, they apply to all areas in life.  Not just broadcasting

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4.  Top 9 Questions About the Ohio Illinois Center for Broadcasting

Just like the headline says!  The top 9 questions that prospective students have about the Ohio Illinois Center for Broadcasting.  Maybe not the coolest article ever - but helpful, maybe?

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5.  Letter of Appreciation to Staff of the Ohio Center for Broadcasting

By Russ Davis

Once again, the headline tells it all.  Like I said - we love to show off our grads.  In this instance, Russ wrote the staff at the Ohio Center for Broadcasting Denver to highlight his appreciation for everything.  Nice lil' letter we think.  Obviously, the readers of the blog did as well.

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6.  7 Reasons Why 15 Minutes Could Cost You Your Job

By Lisa Rich

Lisa gets down and dirty with a little slap of the truth.  A tiny chunk of time like 15 minutes might not seem like much, but in the context of a scheduled appointment, it can mean the world.

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7.  Graduate Success:  Landing a Job in Sports Broadcasting

Another short graduate success story.  This one is mainly in the form of video.  Watch as Ohio Center for Broadcasting Columbus graduate Josh Seas talks about his path into Sports Broadcasting from trudging along aimlessly at a local 4 year University.

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8.  Become a Content Engineer:  Grad Spotlight on Timothy Johnson

Possibly MY favorite post.  Why?  Because Timothy took our training and did something sort of unconventional with it.  He turned into a Content Engineer.  Content Marketing is all the rage these days because it works.  And it isn't going anywhere.

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9.  Jobs in Radio:  A Rant on Syndication

By Atom Smasher

A nice lil' rant on syndicated radio and television shows from a long time pro in the business.

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10. Improving Social Media Presence and Strategy for Radio

By Nate Riggs

I technically cherry picked one of Nate's posts.  With his permission of course.  Nate was generous enough to let me steal from him.  I really couldn't justify re-inventing the wheel.  Check out Nate Riggs' blog if you have a minute.  Great thought provoking material at every turn.

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***

Thanks for a great 2010 guys! 

 

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